At best, poor science; at worst, deceptive marketing using weather to turn a profit

My meteo friends will find no surprise here: Accuweather's online headline today: "Hurricane Earl to bash Nantucket, Cape Cod, Boston" ... even though Boston is likely to have minimal impacts from the storm... and nothing near what will be experienced out on the Cape.

The NWS forecast is much more hedged: "tropical storm conditions possible" is the forecast headline, but then the nuts-and-bolts shows the wind might "gust as high as 34 mph" - hardly a "bashing".

Do we see profit-mongering at work? Is it worth lying to grab extra viewership by including Boston in the headline?